Ahrefs will now filter all of the organic keywords your site is featured in an AI Overview for. Every time we reference one of these “expert signals”, we link to the relevant page. Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote.
This includes local articles, social media profiles, directories, and Google reviews. Your Google business profile description should be short and succinct. If you can make it work, the description should include the category keyword that you’ve listed yourself as with Google.
Not only do most people learn about local businesses online, but 84% of Google users conduct local searches on a regular basis (think “hvac repair near me”). Consumers are searching for local information on a regular basis. Believe it or not, people are searching for more than just funny videos and pictures of puppies – and it has huge implications for local business.
Go to the Keyword Magic Tool and type your seed keyword into the search bar. And you want to find high-volume keywords related to travel in Malaysia. Keyword research is the fundamental building block for any successful SEO strategy. Understanding how to do keyword research is one of the most crucial aspects of on-page SEO.
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It is the combination of all your on-page, technical, and off-page efforts that work together to establish an SEO-friendly website. Maybe you have an optimized Google Business Profile listing, but it’s still not ranking well. Unlike many of the other factors, this one can’t really be optimized for. But much like behavioral signals, operating a great business, offering fair prices, and providing excellent service always helps.
What Are Keywords?
Almost overnight, the page shot to #1—and it’s been there ever since. Want to see how Chatmeter can help your business dominate Google Maps? The higher your business ranks, the more likely customers are to find and choose you. Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps. One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors.
Following the abovementioned strategies can improve your website’s visibility, attract more organic traffic, and increase rankings on Google. An adequately organized Table of Contents (TOC) can improve the user experience and the SEO. A TOC helps users understand the structure of the content and use it to easily navigate the text so that users can easily find the information they need. It also contributes to the fact that search engines can index your work more efficiently.
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- Including the keyword you’re hoping to rank for in your page title and meta description, for example, lets Google crawlers know the page is dedicated to this keyword.
- From there, you’ll see all the pages that have duplicate, common or unique content.
- The H1 heading should clearly define the main topic of your page and include your primary keyword.
- Additionally, regularly updating your content and analyzing performance with tools like Google Analytics and Google Search Console ensures your efforts remain effective and relevant.
A site that’s technically sound and provides a great user experience will naturally outperform competitors in the long run. In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings.
Effective SEO analytics involves tracking on-page and off-page factors, including keyword rankings, backlinks, website speed, and user behavior. These insights help marketers refine their content, improve user experience, and increase visibility on search engine results pages (SERPs). Just like the animal’s coat and markings, Panda likes to see thick, quality content that is unique. The algorithm SEO Anomaly understands content duplication on a page by page level (both internally & across other sites) and certainly doesn’t appreciate keyword stuffing. Websites with lots of duplicated pages or poor quality content may receive ranking decreases which in turn will reduce traffic as Google starts to devalue the domain.